Celebrating the artists of the 2015 YouTube Music Awards

From Beyoncé embracing the super selfie, to OK Go’s mind-bending visuals, to Kurt Hugo Schneider connecting with fans through a tour announcement, artists on YouTube create music experiences that go beyond a song or video. And now it’s our turn to thank them with a YouTube Music Award.

These YTMA artists were chosen by you. Thanks to your love, they showed the biggest growth in views, subscribers and engagement over the last six months. That’s what makes them artists to watch on YouTube in 2015, and YTMA winners.

These artists prove that YouTube is not only a place to launch new music and be discovered by fans around the world, but also where artists and fans truly connect. In that spirit, this award is just one step in our effort to keep making YouTube a great place for artists and fans to experience music together. Next stop ... SXSW.

New music videos. All at once. The YouTube Music Awards.

At its best, music is about the full experience of sight, sound and participation. And for the 2015 YouTube Music Awards, presented by Kia, we’re giving you just that.

On March 23 at 10 a.m. PT, we’re doing something never before seen on YouTube—dropping a collection of exclusive, new music videos from established and emerging artists, all at once. We've selected some of the most original music video directors alive today to produce these new videos and enlisted VICE to produce the entire program. The performers include:

Cahoots Charli XCX Ed Sheeran

Martin Garrix MAX Migos

Megan Nicole Nicky Jam Shamir

These artists will even pull some of you into the action, inviting you to go behind the scenes at shoots, be a part of their videos and more. Stay tuned by subscribing to the YouTube Music Awards channel, and prepare your eyeballs and eardrums to experience the music on March 23!

Eshan Ponnadurai, Music Brand Marketing, recently watched “Father MC - Everything's Gonna Be Alright.”

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