video Youtube

What makes a good ad? In some cases, it’s a striking image. In others, a funny premise. There’s no formula, but most memorable ads all have something in common: they tell a story worth sharing. 

Sharing is at the heart of the YouTube experience. From Metro Trains’ Dumb Ways to Die and TNT’s Dramatic Surprise to Chipotle combining powers with Willie Nelson, many of the most popular videos on YouTube are from brands that understand the power of great storytelling and creating content people choose to watch and share.

To recognize videos like these, YouTube is once again teaming up with TED’s Ads Worth Spreading initiative to celebrate the year’s most creative and notable ads. The award is given to the brands and agencies creating innovative ads that people can’t stop sharing.

Thirty of the most creative minds in the ad world, like those behind the videos above, along with TED speakers including Sarah Kay and Alanna Shaikh, will help find and nominate 2013’s most noteworthy ads. Winners will be announced during the annual TED conference in March 2014 (for more information, check out the full list of nomination teams and advocates).

As part of our involvement, we’ll add a viewer’s choice component to the nominated videos. We’ll rank the most popular videos based on actual YouTube views using the methodology behind our YouTube Ads Leaderboard, which publishes the most watched and shared ads on YouTube each month.

For insights into what makes an ad worth spreading, check out this article and interview video. Or just watch the playlist of last year’s winning ads. Combined, these ads have been viewed more than 140 million times on YouTube.



Tara Levy, Managing Director of Ads Marketing for Google and YouTube, recently watched “Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6).”

Love YouTube? Love Xbox? You can now watch your favorite videos and channels with the YouTube app for Xbox One. Check out videos in 1080p glory (Slip and Slide LAUNCH RAMP anyone?), catch the latest videos from your subscriptions like Polaris, or see trending videos from categories like Music and Sports.

The YouTube app for Xbox One also makes it easier to find and watch whatever you want:

• Voice - Control the app just by saying "YouTube" wherever you are in the app. Commands like play, pause, and fast forward will instantly pop up on screen.
• Gesture - Grab the screen to scroll through videos, and use your hand to pick which one you want to watch.

Need something to keep you going through these last few hours before Xbox One arrives? Check out all the game trailers you’ll play soon, or any of the hundreds of thousands of unboxing videos already on YouTube.

Emmanuel Saint-Loubert-Bié, Engineering Manager, and Luke Bayes, Staff Web Developer, recently watched “Stereotypes: Madden.”

In our monthly On The Rise program, we identify four partners whose channels drive significant YouTube watch time but haven’t yet reached the 100,000 subscriber mark. This month, with your help, we’re sharing with you four dedicated partners who are getting quite close to hitting that milestone so you can help give them a chance to jumpstart their audience development and channel growth. The nominees this November are on a strong trajectory, building watch time and subscribers through the engaging bowling, music, news, and scrapbooking videos they showcase on their respective channels. 

Here’s where you come in--you actually have the chance to help push these partners even further on YouTube. Review their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.

In past months, featured On The Rise partners like StanWinstonSchool and thundermistlures have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until November 14, 5 p.m. PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on November 30.

BowlTV
Struggling to get a bowling score over 100? The United States Bowling Congress (USBC) has almost 600 videos dedicated to coaching tips, live events, and interviews to help improve your game.

 

samandthewomp
This band hails from the U.K. and if you don’t already know what womping is, they’ll teach you. The trio just released their new single, "Ravo," which you can preview below.

 

Buzz60
You’re busy, and the Buzz60 team knows you may not always have time to watch the morning news or crack open the paper. Their channel is chock-full of newsy video “snacks” that you can consume quickly and share easily.

   

AboveRubiesStudio
The holidays are fast approaching and what better way to capture those special moments than with a scrapbook. Megan shows you how to use different techniques and tools to create memorable works of art.

 

If you’re interested in participating or have suggestions for partners you think should be featured, we encourage you to visit our On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.

Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “YouTube Challenge - I Told My Kids I Ate All Their Halloween Candy 2013.”

Let’s say you’re enjoying Lindsey Stirling or Epic Rap Battles’ latest video and want to join in the conversation. Would you rather see comments from people you care about (including Lindsey or ERB themselves), or just whoever in the world was last to post?

We told you recently that better commenting is coming to YouTube. Starting this week, when you’re watching a video on YouTube, you’ll see comments sorted by people you care about first. If you post videos on your channel, you also have more tools to moderate welcome and unwelcome conversations. This way, YouTube comments will become conversations that matter to you.

Here’s more detail about the new YouTube comments powered by Google+:

• Comments you care about move to the top: You’ll see posts at the top of the list from the video’s creator, popular personalities, engaged discussions about the video, and people in your Google+ Circles. You can still see the most recent comments by switching from “Top Comments” to “Newest First.”
• Join the conversation publicly or privately: You can choose to start a conversation so that it is seen by everyone, only people in your Circles, or just your bestie. Like Gmail, replies are threaded so you can easily follow conversations.
• Easily moderate comments: If you also post videos on your channel, you’ll have new tools to review comments before they’re posted, block certain words or save time by auto-approving comments from certain fans.

If you're like the majority of people commenting on YouTube, you’ve already connected your account to a Google+ profile or page and can start commenting now. If you haven’t connected yet, you can do it here or learn more here. Remember, you’re in control of how you're seen publicly on YouTube, whether that’s keeping your current YouTube channel name, using your own name, or creating a new one.



Nundu Janakiram, Product Manager, and Yonatan Zunger, Principal Engineer, recently watched “Mexican Standoff (ft. Key & Peele).”

New York, NY: On Sunday, November 3 at Pier 36 in New York City, YouTube hosted the inaugural YouTube Music Awards, a celebration of music honoring the artists and songs that YouTube fans have turned into global hits over the past year. Unlike traditional award shows, this event presented live performances by top artists, alongside some of YouTube’s biggest stars, including Arcade Fire, Avicii, CDZA, Earl Sweatshirt, Eminem, Lady Gaga, Lindsey Stirling, M.I.A., Tyler, The Creator and Walk off the Earth.

Hosted by Jason Schwartzman and Reggie Watts and executive produced by VICE Media and Sunset Lane Entertainment, the event was lead by creative director Spike Jonze in collaboration with co-creative director Chris Milk, and directors Damien Kulash, Fafi, James Larese, Joe Sabia, Tyler the Creator, and Ray Tintori. The event was presented in partnership with Kia Motors Corporation.

In the run up to the YouTube Music Awards, four music events were also streamed from around the world on YouTube from Seoul, Moscow, London and Rio.

Modern day music fans from across the globe spoke loud and clear, casting winning votes for artists in the following categories:

YOUTUBE MUSIC AWARDS WINNERS LIST*

Video of the Year: Girls' Generation - I Got A Boy
Recognizes this year’s biggest videos, based on what you watched, shared, liked and commented on.

Artist of the Year: Eminem
Honors the biggest acts of the last year on YouTube, based on total number of views, likes, shares, comments and subscribers.

Response of the Year: Lindsey Stirling and Pentatonix - Radioactive
Recognizes the best fan remixes, covers or parodies, based on your views, likes, shares and comments.

YouTube Phenomenon: Taylor Swift - I Knew You Were Trouble
Recognizes the YouTube videos that inspired the biggest number of fan responses.

YouTube Breakthrough: Macklemore & Ryan Lewis
Recognizes the biggest breakout acts on YouTube, based on artists with the highest growth in views and subscribers over the past year.

Innovation of the Year: DeStorm - See Me Standing
Recognizes some of the most unique concepts and creators in music videos on YouTube this year.

*Nominations for the YouTube Music Awards were announced on October 21, 2013, and based on YouTube data over the last 12 months from September 2012, with nominees representing the artists and videos with the highest levels of YouTube fan engagement, including views, likes, shares, comments, and subscriptions. Fans were able to vote from October 21 through the start of the Awards by sharing official YTMA nomination videos across Google+, Twitter and Facebook.

The countdown is on. In just two days, we’ll host the first-ever YouTube Music Awards, celebrating the videos that you watched, shared, and loved the most over the past year.

Whether you’re crazy for Slim Shady, gaga for Gaga or cuckoo for K-Pop, this Sunday, November 3 show will have something for everyone. Each nomination category was created by your views, comments, likes, subscriptions and shares. (That’s how we ended up with six epic battles - check the data behind Video and Artist of the Year here!) Creative director Spike Jonze has loads of surprises up his sleeve, and co-hosts Jason Schwartzman and Reggie Watts are planning to bring you a night that’s as unique as your favorite playlist.

And YOU could be in it.

That’s right. We’re asking you to upload a video to putmeintheytmas.com for a chance to be featured. Check out Jason’s video for more on how your creativity could become a part of the big show:


If a video selfie isn’t your thing, there’s still time to participate. Vote for your favorite artists, songs and videos, at youtube.com/musicawards or by searching “YTMA” on YouTube.

And then join us! Starting at 5 a.m. ET on Sunday, tune in at youtube.com/musicawards to catch music events from Seoul, Moscow, London and Rio, culminating in the live event from Pier 36 in New York City at 6 p.m. ET.

See you there!

The YTMA Team recently watched “Be Part of the YTMAs - Jason Schwartzman Tells You How.”

Congratulations to the team over at Thundermist Lures, our featured “On The Rise” partner for this month. Their channel and several of their videos are in the spotlight on the On The Rise homepage and the YouTube Spotlight channel today.

Thundermist Lure Company’s team of professional anglers--Claudio, Ivo, and Phil--have been fishing for more than 40 years. Their combined wealth of knowledge makes them expert guides when it comes to fishing tackle and methods, not to mention fishing for different types of fish and in different types of water. Whether you’re new to the sport or you’re out there winning tournaments every weekend, the team’s weekly videos are bound to entertain and educate. So why not check out a few of their videos? You can see how they reel ‘em in with the Viper Spoon or learn some secrets and tips about catching catfish. Of course, you may want to start with figuring out the best fishing rod for your next catch before you hit the open water.

 

Here are a few words from Ivo, the host of “Thundermist Fishing Tips:”

We love sharing knowledge and different fishing tips/techniques with you on a regular basis. Spending quality time with family and friends on the water fishing is one of our favorite pastimes and we've been doing just that on YouTube since 2007. We are finding that more and more people are writing in with questions, as they want to spend more time enjoying our great outdoors and the sport of fishing. Thanks to all your positive feedback and support over the years, our YouTube channel continues to grow. [Being featured as YouTube’s On The Rise partner] is an honor that we would like to jointly share with you as we equally deserve such recognition. Thank you and as always, until next time, good luck and good fishing.

If you’ve enjoyed this monthly blog series and are interested in learning more or participating, we encourage you to visit our On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.

Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Baby LED light suit halloween costume preview.”

What do waking up, paper planes, hives, goblins, and five people on one guitar have in common? On November 3, Avicii, M.I.A., Earl Sweatshirt, Tyler the Creator, and Walk Off the Earth will all perform live at the first-ever YouTube Music Awards, joining a top musical lineup at Pier 36 in New York City. Actor and musician Jason Schwartzman is joined by comedian and musician Reggie Watts to host this live event. Music video visionary Spike Jonze is creative director, with executive producers VICE Media and Sunset Lane Entertainment.

And now it’s your turn. YouTube Award Nominations across six categories have just been announced at youtube.com/musicawards. Starting today, you can go there or search “YTMA” on YouTube to vote on the nominees by sharing the official YouTube Music Awards nomination videos across Google+, Twitter and Facebook. These video and artist nominations are based on YOUR views, likes, comments and subscriptions over the last 12 months from September 2012, and your votes from today will determine the winners.

The six nomination categories and nominees for this year’s YouTube Music Awards are:

Video of the Year: Honoring the world’s most loved music videos, these nominees represent the videos with the most fan engagement on YouTube over the last year.


• Demi Lovato - Heart Attack
• Epic Rap Battles of History - Barack Obama vs Mitt Romney
• Girls' Generation - I Got A Boy
• Justin Bieber (feat. Nicki Minaj) - Beauty And A Beat
• Lady Gaga - Applause
• Macklemore & Ryan Lewis (feat. Mary Lambert) - Same Love
• Miley Cyrus - We Can't Stop
• One Direction - Best Song Ever
• PSY - Gentleman
• Selena Gomez - Come & Get It

Artist of the Year: Honoring the acts YouTube fans have made stars, nominees represent the most watched, shared, liked, and subscribed-to artists on YouTube.

• Eminem
• Epic Rap Battles of History
• Justin Bieber
• Katy Perry
• Macklemore & Ryan Lewis
• Nicki Minaj
• One Direction
• PSY
• Rihanna
• Taylor Swift

Response of the Year: Honoring the best fan remix, parody or response video, these nominees represent the top “unofficial” fan videos on YouTube based on your views, shares and other activity.

• Boyce Avenue (feat. Fifth Harmony) - Mirrors
• Jayesslee - Gangnam Style
• Lindsey Stirling and Pentatonix - Radioactive
• ThePianoGuys - Titanium / Pavane
• Walk Off the Earth (feat. KRNFX) - I Knew You Were Trouble

YouTube Phenomenon: Recognizing the YouTube trends the world could not escape from, nominees are based on the phenomena that generated the most fan videos.

• Diamonds
• Gangnam Style

• Harlem Shake
• I Knew You Were Trouble
• Thrift Shop

YouTube Breakthrough: Honoring the music world’s breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers.

• Kendrick Lamar
• Macklemore & Ryan Lewis
• Naughty Boy
• Passenger
• Rudimental

Innovation of the Year: Starting with videos selected by an international panel of musicians, YouTubers and creative luminaries, we then selected the creative video innovations that resonated most with fans on YouTube, based on views, likes, shares and comments.

• Anamanaguchi - ENDLESS FANTASY
• Atoms For Peace - Ingenue
• Bat For Lashes - Lilies
• DeStorm - See Me Standing
• Toro Y Moi "Say That"

In the run up to the YouTube Music Awards, five music events will be streamed from around the world on YouTube, culminating in the live awards celebration at Pier 36 in New York City. The shows from Seoul, Tokyo, Moscow, London and Rio will kick off at 5 a.m. ET on November 3, and fans can tune in at youtube.com/musicawards.

So what are you waiting for? Head over to youtube.com/musicawards to watch the nomination videos and cast your votes. Stay tuned for more information on the big show and we’ll see you on Sunday, November 3!

The YouTube Music Awards Team recently watched “Announcing the first-ever YouTube Music Awards.”

On The Rise is a monthly program where we introduce four YouTube partners whose channels drive significant watch time but haven’t yet reached the 100,000 subscriber mark. Thanks to your help, we’ve identified four channels this month who are getting close to crossing that threshold. Our October nominees create engaging videos about their hobbies, which include origami, auto repairs, fishing, and extreme sports.

You can help these partners get even closer to reaching that 100,000 subscriber milestone. Check out their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.

In past months, featured On The Rise partners like StanWinstonSchool and CookingAndCrafting have gained subscribers and seen their watch time grow due in large part to your support. This month’s poll will be open until October 10, 5 p.m. PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on October 30.

jeremyshaferorigami
A change purse, vampire teeth, baseball hat--these are just a few of the items that Jeremy Shafer has created from origami paper and dollar bills. Head over to his channel and watch his tutorials to learn how to make some of these fun trinkets for your friends and family.

 

realfixesrealfast
If you have a car and you’re interested in running your own diagnostic tests and repairs, you should check out this channel. Learn how to fix problems with your A/C, your windows, or your starter with these helpful walkthroughs.

 

Thundermist Lures
If fishing is one of your hobbies, you’ll want to check out the Thundermist Lure Company's YouTube channel. Claudio, Ivo and Phil are professionals who have won fishing tournaments and are here to share their best fishing tips and tricks.

 

Riders Match
Kiteboarding, horse surfing, parkour, BMX--if you enjoy extreme sports, you’ll find a lot to love on this channel. These videos offer best-of sports coverage that’s bound to give you a thrill.

 

If you’re interested in participating or have suggestions for partners you think should be featured, you we encourage you to visit our On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.

Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “What Kids REALLY Think About Social Media.”

We get it. You love music. From propelling unknown artists to the top of the charts, to cheering on established artists as they reinvent the music video, to remixing and reimagining your own, music fans have turned YouTube into the world’s go-to music destination. Now, to celebrate music fans and the music you love, we’re announcing a new kind of awards show--one powered by you.

On Sunday, November 3, YouTube will host the first-ever YouTube Music Awards, a live-streamed event honoring the artists and songs that you have turned into hits over the past year. Lady Gaga, Eminem, and Arcade Fire will join other top artists and some of YouTube’s biggest stars including Lindsey Stirling and CDZA in performances and musical collaborations from Seoul, Moscow, London and Rio, culminating in a live event in New York City. Music-video visionary Spike Jonze will be the creative director and acclaimed actor Jason Schwartzman will host with VICE and Sunset Lane Entertainment acting as executive producers.



And we’ll need your help. In mid-October, YouTube Music Awards Nominations will be announced based on the videos that you watched and shared over the past year. We’ll then call on you to determine the songs and artists honored, by sharing the nominees across social media so the awards are judged in full view of everyone.

There will be a whole lot more music to enjoy on YouTube around the Music Awards. In the days leading up to the November 3 event, nominees will share official music videos, covers, parodies, concerts, interviews and fan videos on YouTube--so you can stay in the loop, find your faves and discover new music you didn’t even know you loved! Stay tuned for lots more info, and get ready for a nonstop week of music on YouTube.

Danielle Tiedt, Vice President, Marketing, recently watched "Lady Gaga - Applause (Official)," "Eminem - Berzerk (Official) (Explicit)," and "Arcade Fire- Here Comes the Night Time."