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Over the last 10 years, everyone from moms to presidents have uploaded videos in support of LGBT awareness, to stand up against bullying and discrimination, and to say together, as a community, that marriage equality matters.

That’s why we are so excited by the U.S. Supreme Court’s ruling today guaranteeing same-sex couples nationwide the right to marry. In recognition of Pride Month, and of this historic decision, we want to celebrate the many individuals and communities that have helped inspire change:


YouTube has given creators like Tyler Oakley and Jazz Jennings, to entertainers like Ellen DeGeneres and Todrick Hall, a platform to entertain and inspire, while raising LGBT awareness in society as a whole. Thanks to creators and fans alike, YouTube has become a home to coming out videos and transitioning videos, a place where people can share advice, find a community, or encourage activism. Together, these videos help us see our common humanity in the faces and voices of those we might otherwise perceive as different.

So today, we say “thank you” to all of those who were brave enough to show us that it really can, and does, get better—and how much better it still can get.

The YouTube Team

In the last ten years, we’ve witnessed many of the biggest and most important news stories unfold on YouTube. From the Green Revolution, Arab Spring and protests in Ferguson, to the Charlie Hebdo attacks and earthquake in Nepal, user-generated video has provided a unique and visceral perspective on what’s happening in the world around us. It’s almost impossible to turn on the news during a breaking event without seeing raw video uploaded by a YouTube user somewhere across the globe. 

Today, more than 5 million hours of news video is watched on YouTube every day, and the role of the eyewitness has never had a more vital place in the newsgathering process. We live in a world where anyone can bear witness to what is happening around them and share it with a global audience, and YouTube has become a primary home for this powerful, first-person documentary footage.

That is why we’re excited to announce three new initiatives to support the discovery and verification of eyewitness news video on YouTube:

• The YouTube Newswire: In partnership with Storyful, a social news agency we’ve worked with since protests broke out in Tahrir Square in 2011, we’re rolling out the YouTube Newswire, a curated feed of the most newsworthy eyewitness videos of the day, which have been verified by Storyful’s team of editors and are embeddable from the original sources. With the Newswire, we hope to provide journalists with an invaluable resource to discover news video around major events, and to highlight eyewitness video that offers new perspectives on important news stories. The Newswire will feature global and regional feeds that surface the most relevant videos in different parts of the world. Follow us on Twitter or subscribe to the daily newsletter to get the latest videos delivered directly to your inbox.

• The First Draft Coalition: You could say that user-generated news video is today’s “first draft” of capturing an event that took place. But when it comes to incorporating this content into the reporting of a news event, verification is a critical step for any newsroom -- and not every journalist knows where to start. So we’re bringing together a group of thought leaders and pioneers in social media journalism to create educational resources on how to verify eyewitness media, and how to consider the ethics of using it in news reporting. This new group, called The First Draft Coalition, will consist of experts from Eyewitness Media Hub, Storyful, Bellingcat, First Look Media's Reported.ly, Meedan, Emergent, SAM Desk, and Verification Junkie. The Coalition will develop and program a new site for verification and ethics training, tools, research, and, most importantly, case studies around the biggest news stories of the moment. The site will launch this fall, but in the meantime, check out the Coalition’s Medium collection, chock full of how-to posts and examples of UGC verification, which we’ll update every week. You can also follow First Draft on Twitter.

• The WITNESS Media Lab: Over the past decade, YouTube has provided a platform for people to share eyewitness video of human rights atrocities around the world. In partnership with WITNESS, we are supporting the WITNESS Media Lab, a new approach to tackling pressing human rights issues through the analysis of citizen video. The WITNESS Media Lab - in collaboration with innovators in the technology, advocacy and journalism fields - will produce a series of in-depth projects that focus on human rights struggles as seen from the perspective of those who live, witness, and experience them. The first project from the WITNESS Media Lab will explore the impact of bystander video in bringing about justice in police brutality cases in the United States. Check out the new site and follow the WITNESS Media Lab on Twitter for more updates.

We’re proud of the role that YouTube and its creators have and continue to play in the ever-changing, ever-expanding news and information ecosystem, and we hope that these new projects will empower more journalists to use powerful eyewitness video easily and responsibly.

Posted by Olivia Ma, Head of Strategy and Operations, News Lab at Google

As a kid, I spent hours on the living room couch playing video games with friends, taking turns trying to beat Ganon in "Ocarina of Time" and trading Pokémon until I had all 151. Soon controller passing and Game Boy link cables gave way to network multiplayer and PC LAN parties. Eventually, my living room became a virtual one, with a network of gamers sharing experiences and discoveries. 

Today, the gaming world is much more diverse than the one I grew up with, and the community has created new formats that have made gaming more collaborative and interactive. On YouTube, gaming has spawned entirely new genres of videos, from let’s plays, walkthroughs, and speedruns to cooking and music videos. Now, it’s our turn to return the favor with something built just for gamers.

This summer, we'll launch YouTube Gaming, a brand new app and website to keep you connected to the games, players, and culture that matter to you, with videos, live streams, and the biggest community of gamers on the web—all in one place.



YouTube Gaming is built to be all about your favorite games and gamers, with more videos than anywhere else. From "Asteroids" to "Zelda," more than 25,000 games will each have their own page, a single place for all the best videos and live streams about that title. You’ll also find channels from a wide array of game publishers and YouTube creators.

Keeping up with these games and channels is now super easy, too. Add a game to your collection for quick access whenever you want to check up on the latest videos. Subscribe to a channel, and you'll get a notification as soon as they start a live stream. Uncover new favorites with recommendations based on the games and channels you love. And when you want something specific, you can search with confidence, knowing that typing “call” will show you “Call of Duty” and not “Call Me Maybe.” 



Live streams bring the gaming community closer together, so we’ve put them front-and-center on the YouTube Gaming homepage. And in the coming weeks, we’ll launch an improved live experience that makes it simpler to broadcast your gameplay to YouTube. On top of existing features like high frame rate streaming at 60fps, DVR, and automatically converting your stream into a YouTube video, we’re redesigning our system so that you no longer need to schedule a live event ahead of time. We’re also creating single link you can share for all your streams.

YouTube Gaming will be available this summer, starting in the U.S. and U.K. We’re building this just for gamers—so we want to hear from you about how we can make it the best way to connect with your community. If you’re at E3 next week, come by our booth for an early look at everything we’ve been working on. If not, tune in live from home at youtube.com/e3, head over to gaming.youtube.com and follow us @YouTubeGaming and you’ll be the first to know when YouTube Gaming is ready for you to play with.

Alan Joyce, Product Manager, recently played "Final Fantasy XIV"

We’re now only two weeks away from the start of the Electronic Entertainment Expo (E3) in Los Angeles, and you can get a front-row seat to the action with YouTube! We're inviting your favorite YouTube creators to show us what's cool and coming up next in the world of gaming, so you can experience every jaw-dropping demo and announcement LIVE.

We are building out a dedicated E3 YouTube hub where you will be able to follow all the live streams and trailers from the event, starting on Sunday, June 14, with the Nintendo World Championships, followed by the Bethesda press conference and the unveiling of the latest installment in the "Doom" series.

On Monday, June 15, at 9 a.m. PT, the wall-to-wall coverage will continue with a 12-hour live stream marathon, hosted by Geoff Keighley, brought to you by the movie “Self/less” - in theaters July 10. Geoff and YouTube gaming creators will bring you live coverage of press conferences from publishers like Xbox, Sony, EA and Ubisoft.


The program will include live “Let’s plays” of new titles, plus celebrity interviews along with other video game stars from the YouTube family. You'll also get live coverage from IGN and GameSpot, just like last year.

The play-by-play coverage will continue with hundreds of hours of live and on-demand content throughout the week directly from YouTube’s booth at E3, hosted by RoosterTeeth, along with our legendary Trailer Battle, Nintendo’s Digital Event and Treehouse Live, as well as other exclusive gaming content.

From live reactions and gaming demos, to trivia showdowns and “Meet the Makers” sessions with industry experts, the E3 YouTube hub will offer you the easiest place to explore the best of E3. Stay tuned starting on June 14.

Ryan Wyatt, global head of gaming content, recently watched "E3 Live on YouTube 2015 announcement video."

Every adventure starts somewhere, and YouTube’s began on Saturday, April 23, 2005, when "Me at the Zoo" became the first video uploaded to a new site no one had ever heard of. Captured at California's San Diego Zoo, the clip is a 19-second description of what exactly makes elephants so cool. Its brief runtime and casual setup suggest little of the online video craziness that would follow over the subsequent decade.

“Me at the Zoo” proved to be a simple distillation of the premise of a new platform, where anyone could just turn on a camera and broadcast themselves with ease. Who could have predicted that, in that same environment, new genres, new forms of expression, and new paths to stardom would evolve? That engaging and unique personalities borne of this place could be more influential than Hollywood's biggest names? Or that more than a billion people from all corners of the globe would come together in that space to experience what the world creates, broadcasts, and shares?

Yeah. We were surprised, too.

For our 10th birthday this month, we've gone from A to Z celebrating the adorable, empowering, awesome, weird and wonderful moments that represent the many sides of YouTube. But, of course, if we're really going to capture 10 years of YouTube, we're going to need to do it in … a video:



Thanks for a wild and inspiring 10 years. Now, you've got 300 hours of video to capture and share in the next minute. So get back to it!

**Bonus Points: How well do you know YouTube, A to Z? Play the YouTube trivia game to find out at YouTube.com/10

Cross-posted from the YouTube Trends Blog

On April 23, 2005, history was made. An 18-second clip about how cool elephants are was shot at the San Diego Zoo and uploaded to a then-private video sharing site called YouTube.

That May, YouTube launched in beta before becoming available to the wider public six months later. Ten years have now passed, and that site has grown to become not just the biggest video platform on the web—a community of more than one billion people, where hundreds of millions of hours of video are watched and billions of views are generated every day —but one of the largest and most diverse collections of self-expression in history.

YouTube is a portrait of our global culture, seen through the lenses and perspectives of people around the world. It is a portrait built by a creative community of bold and fearless individuals. Built by comedians, gamers, activists, artists, performers, teachers, and pranksters. Built with cats and rainbows and blenders and ninjas and unicorns. It was built on the silly. It was built on the profound. It was built by you.

And 10 years in, you continue to redefine how the world experiences music, entertainment, and news. How the world laughs and how the world learns. How we shape political events and how we connect over the things we love.

You’ve helped turn creators into the biggest names in entertainment. You’ve given people opportunities to share their voice and talent no matter where they are from or what their age or point of view. You built a world where little ideas can bring about amazing things and where amazing things can bring little delights to each of us.

So in honor of our 10th birthday, we’re celebrating you, our YouTube community. Every day over the next 26 days, we’ll take a look back at some of the most memorable moments, from the silly to the profound, that you’ve shared on YouTube in the last 10 years. It’s YouTube from A to Z. Literally.

You can follow our celebration throughout the month of May on our YouTube Trends blog.

At YouTube, we have a core belief: we only succeed if our creators do.

After launching the Creator Hub to help creators get the most out of YouTube from anywhere in the world and opening YouTube Spaces in the U.S., the U.K., Japan and Brazil, we decided to take an even bolder step to invest in ambitious projects from our top creators. Today, we’re announcing partnerships with four top creators to help bring their next big original series to life on YouTube:

• Since launching their first YouTube channel in 2007, the Fine Brothers’ channels have amassed over 17 million subscribers and over 3 billion views as well as earning a Daytime Emmy. They’ll continue the hot streak with their new scripted comedy series that takes a satirical look at the world of singing competition shows, produced in partnership with Mandeville Films.
• For six years, Prank vs. Prank have waged an epic prank war on each other in front of an audience of nearly 14 million subscribers and generated nearly 3 billion views on their two channels. In their forthcoming series, celebrity guests join Jesse and Jeana to pull off their most ambitious pranks yet. 
• Joey Graceffa has built a devoted fan following of over 5 million subscribers, cumed over 600 million views and earned two Teen Choice nominations through his channels’ daily vlogs, scripted series and short films. Now Joey will lead an all-star cast of YouTubers in his all-new murder mystery reality series.
• For a decade, Smosh has entertained a YouTube fanbase of over 35 million subscribers across their channels with comedy sketches that have generated over 7 billion views. In their new comedy series, we’ll see Ian and Anthony working at a theme restaurant where out-of-control kids and crazy parents are all in a day’s work.

We’re also excited to announce a new collaboration between YouTube and AwesomenessTV. Together, we’ll release several feature length films over the next two years, all driven by YouTube stars and developed and produced by AwesomenessTV’s Brian Robbins. The films will all premiere globally on YouTube before they become available elsewhere, setting what we believe will become a new distribution paradigm for years to come. We hope to release our first film this fall, with more details to come soon.

We hope that these new series and feature films, as well as those that follow, give top creators a new way to showcase their talent to fans on YouTube.

Alex Carloss, Head of YouTube Originals recently watched “Me at the zoo.”

No matter where you are this Saturday, you can have a front row seat at the Global Citizen 2015 Earth Day event. Tune in to the event live on the Global Citizen YouTube channel to catch performances by No Doubt, Usher, Fall Out Boy, Mary J. Blige, Train, and My Morning Jacket, with special guests Common and D’Banj.

To bring you the latest from the National Mall in D.C., YouTube stars Matthew Santoro (MatthewSantoro) and Yousef Erakat (FouseyTube) will join the Global Citizen hosts, which include UN Secretary General Ban Ki-moon, U.S. Senator Chris Coons, will.i.am, Soledad O’Brien, Chris Martin, Freida Pinto, and more.


Celebrate the 45th anniversary of Earth Day by joining the largest movement of people taking action to end extreme poverty and stop climate change. It all begins at 11:45 a.m. ET on April 18 on the Global Citizen YouTube channel.

Lindsay Dahms, Brand Marketing Manager, recently watched "Fall Out Boy - Irresistible (Official)."

Do you remember life before the Old Spice Man? Or the epic split that launched a thousand splits? Since launching our skippable TrueView video ads five years ago, we’ve had countless iconic moments from brands on YouTube. That’s because with our introduction of ads you can skip, brands have amped up their game and created videos that feel less like ads and more like content you want to watch. In fact, last year four of the top 10 trending videos of the year were created by brands.

To celebrate our fifth anniversary of our skippable TrueView ads, we’re bringing you back to 2010, with a look at the top five trending ads on YouTube from five years ago. Do you remember them all? 

1) DC Shoes: “Ken Block’s Gymkhana THREE, Part 2; Ultimate Playground; l’Autodrome, France
DC Shoes took us behind the wheel with Ken Block on a track with banks as steep as 51 degrees—more than double the incline of most racecar tracks!

2) Old Spice: The Man Your Man Could Smell Like
In 2010, Old Spice took the web by storm with their 'The Man Your Man Could Smell Like' campaign. Even funnier were the resulting real-time conversations that ensued with celebrities like Alyssa Milano.

3) Red Bull: Danny MacAskill - Way Back Home
Two years before Felix Baumgartner jumped from the stratosphere, Red Bull was still leading the charge on creating breathtaking HD ads.

4) Old Spice: Questions
The "Old Spice Man" became so popular that two of his videos were among the five most popular of the year - totalling nearly 75M views of both ads combined.

5) Tippex: NSFW. A hunter shoots a bear.
We'd be remiss not to give a shout-out to Tippex, who made white-out, of all products, a YouTube hit with their incredibly clever play on “choose your own adventure, YouTube style” in this ad.


But 2010 was just a starting point for great videos from brands. We’ve seen more creativity from brands on YouTube over the past five years, and as a result we’re watching more. In fact, the top 100 brands are now generating 42 percent more views per month on YouTube, according to Pixability.¹ And we're seeing great growth in new advertisers adopting video ads on YouTube--the number of advertisers using TrueView grew 45 percent in 2014² and all of the top 100 global brands have run TrueView video ads over the past year.³

To check out some of the most memorable ads on YouTube, take a look at our Iconic Ad Moments on YouTube playlist.



We look forward to see what brands will come up with this year!

David Kagan, Product Marketing Manager, recently watched "Volvo LifePaint."

1. Pixability Top 100 Brands report, March 2015; compares data from Feb 2014 to Feb 2015. Top 100 brands defined by Interbrand Top 100 Global Brands list.
2. YouTube global data, 2014. Top 100 brands defined by Interbrand Top 100 Global Brands list.
3. YouTube global data, 2013 vs. 2014

Seriously, what song is this? Anyone know song name?

Goes like: "Duuuuuuuuuuuuun dun dun dun dun dun dun dun dun dun dun dun dundun dun dundundun dun dun dun dun dun dun dundun dundun BOOM dundun dundun dundun BEEP dun dun dun dun dun dun dun BEEP BEEP BEEP BEEP BOOOP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BOOM FADE?"

nm, got it.

The YouTube Team