Inviting more players to the game

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The YouTube Gaming team has been on a six-month speedrun. Last summer, we released an app and website designed to connect gamers with each other, and with the creators and content they love. Since then, we’ve enabled Mobile Capture, so you can record and live stream mobile gameplay on-the-go directly from Android devices, and we’ve introduced Sponsorships in beta, which makes it easy to back your favorite gamers while receiving extra perks including a live chat badge chosen by the creator and access to exclusive chat sessions.

Now we’re inviting more players to the game. Starting today, the YouTube Gaming mobile app will be available on iOS and Android in Canada, Australia, New Zealand, and Ireland, homes to top gaming creators like jacksepticeye, Vanoss, and TypicalGamer. Many more countries are coming soon, so get ready.

YouTube Gaming is built just for gamers, and we asked you to tell us how to make it the best way to connect with your community. Today we’re sharing some new ways we're helping you find and watch awesome videos and live streams based on feedback we’ve heard:

  • Homepage navigation: Say goodbye to the sidebars! We’ve simplified the homepage to make it easier to find what you’re looking for.
  • Game and channel browsing: We’ve added pages for you to manage your games and channels, plus discover new ones.
  • Dedicated live destination: You’ll find a new “Live” tab on the homepage that brings together top streams, top games, and streams from channels you’re subscribed to.
  • Android live playback: Our Android live stream player joins iOS and the HTML5 desktop player with an upgrade to support quality switching, 60fps playback, and DVR mode.
  • Pop-out player: On Android, you can now pop out the YouTube Gaming player to keep it visible above other apps on your device.

We’re so excited to bring YouTube Gaming to more countries, and look forward to watching more together.

Alan Joyce, Product Manager, recently played "Alpha Protocol."

Celebrating female voices on YouTube

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Over the past decade, we’ve seen women use their voices to make incredible things happen on YouTube. We’ve laughed with comedians like GloZell, watched beauty gurus like Yuya create new how-to videos from different corners of the world, and tuned in to see creators like Gigi Gorgeous start conversations about her journey as a transgender woman.

Women on YouTube are diverse, creative, and bold. We’re amazed by the way these creators inspire millions of fans around the world. Needless to say, it’s important to us that YouTube remains a place where everyone has the creative freedom to express themselves, their thoughts, and perspectives.

Today, ahead of International Women’s Day, we’re announcing two new programs to continue championing female voices on YouTube. The first is a new, year-long partnership with the United Nations that appoints top YouTube female creators as the very first Change Ambassadors for the United Nations’ Sustainable Development Action campaign. The second is a global production program across the YouTube Spaces that puts women both in front of and behind the camera.

Through the years, we’ve seen women on YouTube become beacons of inspiration to their fans. That’s why we’re so excited about this new partnership with the United Nations and to announce Ingrid Nilsen, Jackie Aina, Yuya, Taty Ferreira, Hayla Ghazal, Louise Pentland, and Chika Yoshida as Change Ambassadors -- the first group of women on YouTube to join the U.N. in advocating for gender equality as part of U.N.’s Sustainable Development Goals. This group of passionate female creators are brilliant role models on YouTube, and we can’t wait to see how they’ll work with the U.N. to inspire and activate their global fan communities as well as women and girls around the world.


Change Ambassadors Ingrid Nilsen, Louise Pentland, Jackie Aina, Yuya, Chika Yoshida, Taty Ferreira, and Hayla Ghazal at the U.N.

An extraordinary community of women has also come together around our new global YouTube Spaces program over the last few months, creating new videos that put female voices in front of and behind the camera. Across our YouTube Spaces in Los Angeles, London, Tokyo, New York, Sao Paulo, and Berlin, these female creators attended workshops and filmed over 50 videos on sets constructed specifically for this program. To help drive an atmosphere of collaboration throughout the program, six female creators including Anna Akana (U.S.), Alexys Fleming (U.S.), Julia Tolezano (Brazil), Em Ford (U.K.), Nilam Farooq (Germany) and Kuma Miki (Japan) acted as Creative Directors in their respective Spaces, helping mentor other creators who also participated in the global video shoots.

From tributes honoring historical female leaders and original scripted content, to discussions about women in the workforce and other women’s issues, these new videos will begin rolling out today on the YouTube Spaces channel, as well as the creators’ own channels. Check out all of the channels who participated in the YouTube Spaces Women's Program here.



YouTube has always been an open stage where anyone can share her story. We hope these new programs will inspire even more women to find their voices, create their own roles, scripts and stories, and advocate for the issues they care about.

And to the current generation of female creators who express themselves every day, thank you for inspiring all of us at YouTube ... and all of us around the globe.

Danielle Tiedt, Chief Marketing Officer at YouTube recently watched “Emma Watson at the HeForShe Campaign 2014 - Official UN Video.”