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At YouTube, we have a core belief: we only succeed if our creators do.

After launching the Creator Hub to help creators get the most out of YouTube from anywhere in the world and opening YouTube Spaces in the U.S., the U.K., Japan and Brazil, we decided to take an even bolder step to invest in ambitious projects from our top creators. Today, we’re announcing partnerships with four top creators to help bring their next big original series to life on YouTube:

• Since launching their first YouTube channel in 2007, the Fine Brothers’ channels have amassed over 17 million subscribers and over 3 billion views as well as earning a Daytime Emmy. They’ll continue the hot streak with their new scripted comedy series that takes a satirical look at the world of singing competition shows, produced in partnership with Mandeville Films.
• For six years, Prank vs. Prank have waged an epic prank war on each other in front of an audience of nearly 14 million subscribers and generated nearly 3 billion views on their two channels. In their forthcoming series, celebrity guests join Jesse and Jeana to pull off their most ambitious pranks yet. 
• Joey Graceffa has built a devoted fan following of over 5 million subscribers, cumed over 600 million views and earned two Teen Choice nominations through his channels’ daily vlogs, scripted series and short films. Now Joey will lead an all-star cast of YouTubers in his all-new murder mystery reality series.
• For a decade, Smosh has entertained a YouTube fanbase of over 35 million subscribers across their channels with comedy sketches that have generated over 7 billion views. In their new comedy series, we’ll see Ian and Anthony working at a theme restaurant where out-of-control kids and crazy parents are all in a day’s work.

We’re also excited to announce a new collaboration between YouTube and AwesomenessTV. Together, we’ll release several feature length films over the next two years, all driven by YouTube stars and developed and produced by AwesomenessTV’s Brian Robbins. The films will all premiere globally on YouTube before they become available elsewhere, setting what we believe will become a new distribution paradigm for years to come. We hope to release our first film this fall, with more details to come soon.

We hope that these new series and feature films, as well as those that follow, give top creators a new way to showcase their talent to fans on YouTube.

Alex Carloss, Head of YouTube Originals recently watched “Me at the zoo.”

No matter where you are this Saturday, you can have a front row seat at the Global Citizen 2015 Earth Day event. Tune in to the event live on the Global Citizen YouTube channel to catch performances by No Doubt, Usher, Fall Out Boy, Mary J. Blige, Train, and My Morning Jacket, with special guests Common and D’Banj.

To bring you the latest from the National Mall in D.C., YouTube stars Matthew Santoro (MatthewSantoro) and Yousef Erakat (FouseyTube) will join the Global Citizen hosts, which include UN Secretary General Ban Ki-moon, U.S. Senator Chris Coons, will.i.am, Soledad O’Brien, Chris Martin, Freida Pinto, and more.


Celebrate the 45th anniversary of Earth Day by joining the largest movement of people taking action to end extreme poverty and stop climate change. It all begins at 11:45 a.m. ET on April 18 on the Global Citizen YouTube channel.

Lindsay Dahms, Brand Marketing Manager, recently watched "Fall Out Boy - Irresistible (Official)."

Do you remember life before the Old Spice Man? Or the epic split that launched a thousand splits? Since launching our skippable TrueView video ads five years ago, we’ve had countless iconic moments from brands on YouTube. That’s because with our introduction of ads you can skip, brands have amped up their game and created videos that feel less like ads and more like content you want to watch. In fact, last year four of the top 10 trending videos of the year were created by brands.

To celebrate our fifth anniversary of our skippable TrueView ads, we’re bringing you back to 2010, with a look at the top five trending ads on YouTube from five years ago. Do you remember them all? 

1) DC Shoes: “Ken Block’s Gymkhana THREE, Part 2; Ultimate Playground; l’Autodrome, France
DC Shoes took us behind the wheel with Ken Block on a track with banks as steep as 51 degrees—more than double the incline of most racecar tracks!

2) Old Spice: The Man Your Man Could Smell Like
In 2010, Old Spice took the web by storm with their 'The Man Your Man Could Smell Like' campaign. Even funnier were the resulting real-time conversations that ensued with celebrities like Alyssa Milano.

3) Red Bull: Danny MacAskill - Way Back Home
Two years before Felix Baumgartner jumped from the stratosphere, Red Bull was still leading the charge on creating breathtaking HD ads.

4) Old Spice: Questions
The "Old Spice Man" became so popular that two of his videos were among the five most popular of the year - totalling nearly 75M views of both ads combined.

5) Tippex: NSFW. A hunter shoots a bear.
We'd be remiss not to give a shout-out to Tippex, who made white-out, of all products, a YouTube hit with their incredibly clever play on “choose your own adventure, YouTube style” in this ad.


But 2010 was just a starting point for great videos from brands. We’ve seen more creativity from brands on YouTube over the past five years, and as a result we’re watching more. In fact, the top 100 brands are now generating 42 percent more views per month on YouTube, according to Pixability.¹ And we're seeing great growth in new advertisers adopting video ads on YouTube--the number of advertisers using TrueView grew 45 percent in 2014² and all of the top 100 global brands have run TrueView video ads over the past year.³

To check out some of the most memorable ads on YouTube, take a look at our Iconic Ad Moments on YouTube playlist.



We look forward to see what brands will come up with this year!

David Kagan, Product Marketing Manager, recently watched "Volvo LifePaint."

1. Pixability Top 100 Brands report, March 2015; compares data from Feb 2014 to Feb 2015. Top 100 brands defined by Interbrand Top 100 Global Brands list.
2. YouTube global data, 2014. Top 100 brands defined by Interbrand Top 100 Global Brands list.
3. YouTube global data, 2013 vs. 2014

Seriously, what song is this? Anyone know song name?

Goes like: "Duuuuuuuuuuuuun dun dun dun dun dun dun dun dun dun dun dun dundun dun dundundun dun dun dun dun dun dun dundun dundun BOOM dundun dundun dundun BEEP dun dun dun dun dun dun dun BEEP BEEP BEEP BEEP BOOOP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BEEP BOOM FADE?"

nm, got it.

The YouTube Team