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What makes a good ad? In some cases, it’s a striking image. In others, a funny premise. There’s no formula, but most memorable ads all have something in common: they tell a story worth sharing.  Sharing is at the heart of the YouTube experience. From Metro Trains’ Dumb Ways to Die and TNT’s Dramatic...

Love YouTube? Love Xbox? You can now watch your favorite videos and channels with the YouTube app for Xbox One. Check out videos in 1080p glory (Slip and Slide LAUNCH RAMP anyone?), catch the latest videos from your subscriptions like Polaris, or see trending videos from categories...

In our monthly On The Rise program, we identify four partners whose channels drive significant YouTube watch time but haven’t yet reached the 100,000 subscriber mark. This month, with your help, we’re sharing with you four dedicated partners who are getting quite close to hitting that milestone so you...

Let’s say you’re enjoying Lindsey Stirling or Epic Rap Battles’ latest video and want to join in the conversation. Would you rather see comments from people you care about (including Lindsey or ERB themselves), or just whoever in the world was last to post?We told you recently that better commenting...

New York, NY: On Sunday, November 3 at Pier 36 in New York City, YouTube hosted the inaugural YouTube Music Awards, a celebration of music honoring the artists and songs that YouTube fans have turned into global hits over the past year. Unlike traditional award shows, this event presented live performances...

The countdown is on. In just two days, we’ll host the first-ever YouTube Music Awards, celebrating the videos that you watched, shared, and loved the most over the past year.Whether you’re crazy for Slim Shady, gaga for Gaga or cuckoo for K-Pop, this Sunday, November 3 show will have something for everyone....