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Congratulations to the team over at Thundermist Lures, our featured “On The Rise” partner for this month. Their channel and several of their videos are in the spotlight on the On The Rise homepage and the YouTube Spotlight channel today.Thundermist Lure Company’s team of professional anglers--Claudio,...

What do waking up, paper planes, hives, goblins, and five people on one guitar have in common? On November 3, Avicii, M.I.A., Earl Sweatshirt, Tyler the Creator, and Walk Off the Earth will all perform live at the first-ever YouTube Music Awards, joining a top musical lineup at Pier 36 in...

On The Rise is a monthly program where we introduce four YouTube partners whose channels drive significant watch time but haven’t yet reached the 100,000 subscriber mark. Thanks to your help, we’ve identified four channels this month who are getting close to crossing that threshold. Our October nominees...